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Why Healthy Snack Bars Are Growing in Popularity

Lots of research from food industry reports continue to suggest that Americans are making healthier food choices and having more snacks throughout the day.

The idea of having three meals a day is beginning to fade, and the age of snacks is moving in. The trend of healthy snacks is predicted to have increased sales within the next five to ten years, and this growth is driving healthy snack bars to include healthier and high-protein ingredients.

For example, a report by Packaged Facts showed that “healthy-ingredient snackers are 90% more likely to live in households consuming energy/diet snacks and bar options.” With the growth of snackers in America, top industry leaders are making new and improved snack bars. Companies from Kellogg’s to Starbucks are exploring the opportunities in making healthy snack bars. With so many new players, originality in new flavors and ingredients has increased in order to keep customers interested.

Sales of snacks like bakery snacks, biscuits, confectionery, ice cream, snack bars, yogurt, and savory snacks grew by a whopping 17.4 percent to $145bn in the five years to 2015, according to Euromonitor. This growth is being pushed by-products which are seen as more healthy, analysts and executives say. And they are confident that the trend will continue.

Flavors of snack bars are also getting wilder, providing new varieties for hungry folk.

Companies are proudly taking advantage of health-seeking shoppers by clearly labeling snack bars gluten-free. Little do consumers know, most snack bars are naturally gluten-free. But, this small form of advertisement is pushing brands into the top of healthy snackers’ choices.

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